Tealium
Tealium is a tag management system and offers integrations with Google Analytics, Adobe Analytics, and others.
Tealium can be implemented on top of THEOplayer as a custom integration. Refer to the article on building a custom analytics integrations for more information on how to build an integration on top of THEOplayer.
SDKs
As a developer you will have to build a custom analytics integration to support Tealium through a THEOplayer SDK.
| Web SDK | Android SDK | iOS SDK | tvOS SDK | Android TV SDK | Chromecast SDK | Roku SDK |
|---|---|---|---|---|---|---|
| Custom | Custom | Custom | Custom | Custom | Custom | Custom |
Connecting Tealium to THEOplayer
Tealium can be integrated on top of THEOplayer.
Web SDK
The Tealium documentation includes articles that describe:
- How to install Tealium for JavaScript.
- How to implement tracking, but also mentions that "video tracking often requires a custom solution coding to the specifications of the video platform API".
- Basic video tracking on the data layer.
- An introduction to the Data Layer.
Android SDK
The Tealium documentation includes articles that describe:
- How to install Tealium for Java or for Kotlin.
- How to implement tracking for Java or for Kotlin.
The guides linked above for the Data Layer and basic video tracking on it, are also relevant here.
iOS/tvOS SDK
The Tealium documentation includes articles that describe:
The guides linked above for the Data Layer and basic video tracking on it, are also relevant here.
Other platforms
Refer to the documentation at https://docs.tealium.com/platforms/ for other platforms.