How-to guides

These guides provide detailed information on specific features of THEOads (SGAI). They cover how ad impressions are tracked, how custom ad tag parameters can be included in the ad decisioning request, how ad formats can be overridden client-side, and how breaks can be signaled.

📄️ Ad impression tracking

When inserting an ad experience using THEOads, the player sends a beacon to THEO's server to track the ad impression usage. An ad impression refers to each ad experience inserted into the content and presented to the viewer using THEOads, counted from the first presentation of the experience.

📄️ Ad targeting parameters

With the Google DAI Pod Serving, there is the possibility to pass a limited set of ad targeting parameters on your stream request to personalize your streams.

📄️ Override ad experience layout

THEOads is able to insert ad breaks into your content via the signaling server. The layout that is used while playing is

📄️ Scheduling breaks

THEOads can insert ad breaks into your content, but it requires placement information to do so. This page will outline the various options for scheduling ad breaks.

📄️ Workflow integration

For implementing THEOads, the Signaling Service must be integrated within your existing video workflow. This service acts as an intermediary between the media origin and the CDN, enabling ad insertion and metadata enrichment.

📄️ Create backdrop images

A backdrop is an image that is shown along with the player during an ad.