CSAI vs SSAI: Get the Best Bang For Your Buck
by THEO Technologies on May 11, 2021
When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?
The Retirement of VPAID: What it Means for the Future of Online Advertising
by THEO Technologies on January 23, 2020
The introductions of new online technologies have changed the landscape for advertisements and how they are used and viewed. This has resulted in new levels of interaction between brands and consumers. In advertising, the increased visibility, reach and position benefits stakeholders, …
The ultimate guide to online video advertising
by THEOplayer on September 27, 2017
The following article provides an insight into the key technologies associated with video advertising and more specifically, key considerations when incorporating advertising into your video service. We will address the relationship between VAST, VPAID and VMAP; analyse the key differ …
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