Client Side & Server Side Ad Insertion
by THEO Technologies on July 29, 2022
Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …
CSAI vs SSAI: Get the Best Bang For Your Buck
by THEO Technologies on May 11, 2021
When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?
CSAI vs SSAI: 4 Technical Things to Consider
by Mathias Craps on February 18, 2021
THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.
CSAI vs SSAI: What are the differences?
by Mathias Craps on February 11, 2021
THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.
2019: A Year in Review
by THEOplayer on December 19, 2019
It's been a year filled with innovation, collaboration, development and accolades for THEO Technologies in 2019. Here are just some of this years highlights:
Monetise your content with THEOplayer and Google DFP DAI pre-integration
by THEOplayer on July 17, 2018
At a time when the popularity of online video surges, so do online video ads. Advertisers found in video a new source of monetisation. But in parallel with an increasing amount of video ads, more and more ad blockers get installed. In a previous article we already discussed the curren …
Content Monetization with Server-Side Ad Insertion
by THEOplayer on March 10, 2017
Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …
Multiscreen Content Monetization with Server-Side Ad Insertion
by THEOplayer on November 3, 2016
The first quarter of 2016 was another record-setting quarter for the online advertising industry, bringing in $15.9 billion and clearly outpacing last year’s Q1 $13.2 billion, according to the IAB Internet Advertising Revenue Report. Last year, the industry reached its highest level o …