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Is Server-Guided Ad-Insertion (SGAI) revolutionizing streaming monetization?

by THEO Technologies on August 8, 2024

Is Server-Guided Ad-Insertion (SGAI) revolutionizing streaming monetization

The Ad Experience Today and Tomorrow In today’s streaming landscape, media and entertainment companies focus on saving costs and increasing revenue through various strategies. Besides the subscription model, companies are expanding their presence across platforms and finding the optim …

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Topics: server-side ad insertion client-side ad insertion server-guided ad insertion SGAI

Client Side & Server Side Ad Insertion

by THEO Technologies on July 29, 2022

THEO Technologies and EZDRM partner to offer DRM-protected ultra-low latency video for Sportsbooks and iGaming providers

Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …

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Topics: ad block detection monetization video streaming online video SSAI live streaming server-side ad insertion video monetization best video player client-side ad insertion Online Advertising VOD

Content Monetization with Server-Side Ad Insertion

by THEOplayer on March 10, 2017

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

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Topics: content monetisation dynamic ad insertion SSAI server-side ad insertion ad blocking

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