How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 2)
by Mathias Craps on May 20, 2021
In the previous article, we have explored the challenges, observations made, and the suggested solutions one can make to ensure smooth CSAI ad playback on Samsung Tizen and LG WebOS. In this article, we will guide you through the 3 steps of the suggested solution implementation and to …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)
by Mathias Craps on May 18, 2021
Over the next three years (by 2024), global online advertising revenue is expected to hit almost $120 billion (€99bn), consistently outperforming subscription-based video services by just over 20%. This estimation is also in line with the growth of global AVOD active monthly user, two …
The ultimate guide to online video advertising
by THEOplayer on September 27, 2017
The following article provides an insight into the key technologies associated with video advertising and more specifically, key considerations when incorporating advertising into your video service. We will address the relationship between VAST, VPAID and VMAP; analyse the key differ …
Casting with Chromecast made easy with THEOplayer
by THEOplayer on May 24, 2017
Why is Google Chromecast so popular with users and how can we work with it to optimize the viewer’s quality experience? In this blog post you will learn about the success of Chromecast, its key concerns while casting your content, and how THEOplayer can help you to offer an optimized …
Content Monetization with Server-Side Ad Insertion
by THEOplayer on March 10, 2017
Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …
Online Video in 2017: A Letter from Our CEO
by THEOplayer on December 7, 2016
Steven Tielemans, the CEO and co-founder of THEOplayer, shares his view about the key trends in online video for 2017.
Multiscreen Content Monetization with Server-Side Ad Insertion
by THEOplayer on November 3, 2016
The first quarter of 2016 was another record-setting quarter for the online advertising industry, bringing in $15.9 billion and clearly outpacing last year’s Q1 $13.2 billion, according to the IAB Internet Advertising Revenue Report. Last year, the industry reached its highest level o …
Next-Level Content Monetization With Dynamic Ad Insertion In HTML5
by THEOplayer on August 25, 2016
The Challenges Of Video Advertising Today In today’s market, broadcasters, operators and online publishers are dealing with numerous challenges when it comes to content monetization. As owners distribute their content online, they will reach a wide and diverse audience that is geograp …
How to maximize ad revenue with VPAID 2.0 interactive ads
by THEOplayer on April 28, 2016
$9.14 billion. This is the estimated spending on online video advertising in the US alone and the trend for the coming years is certainly increasing. Online video content is attracting more and more mobile views each day. For publishers and advertisers, it becomes more important than …
THEOplayer supports TV-Style Monetization
by THEOplayer on December 18, 2015
Building your audience and monetisation of online video content is of huge importance to making it a sustainable business. A video player needs to enable an immersive viewer experience by supporting full customisation, delivering the content fast to every device in the best possible q …