Is Server-Guided Ad-Insertion (SGAI) revolutionizing streaming monetization?
by THEO Technologies on August 8, 2024
The Ad Experience Today and Tomorrow In today’s streaming landscape, media and entertainment companies focus on saving costs and increasing revenue through various strategies. Besides the subscription model, companies are expanding their presence across platforms and finding the optim …
Client Side & Server Side Ad Insertion
by THEO Technologies on July 29, 2022
Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 2)
by Mathias Craps on May 20, 2021
In the previous article, we have explored the challenges, observations made, and the suggested solutions one can make to ensure smooth CSAI ad playback on Samsung Tizen and LG WebOS. In this article, we will guide you through the 3 steps of the suggested solution implementation and to …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)
by Mathias Craps on May 18, 2021
Over the next three years (by 2024), global online advertising revenue is expected to hit almost $120 billion (€99bn), consistently outperforming subscription-based video services by just over 20%. This estimation is also in line with the growth of global AVOD active monthly user, two …