CSAI vs SSAI: Get the Best Bang For Your Buck
by THEO Technologies on May 11, 2021
When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?
CSAI vs SSAI: 4 Technical Things to Consider
by Mathias Craps on February 18, 2021
THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.
CSAI vs SSAI: What are the differences?
by Mathias Craps on February 11, 2021
THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.
The Retirement of VPAID: What it Means for the Future of Online Advertising
by THEO Technologies on January 23, 2020
The introductions of new online technologies have changed the landscape for advertisements and how they are used and viewed. This has resulted in new levels of interaction between brands and consumers. In advertising, the increased visibility, reach and position benefits stakeholders, …
Monetise your content with THEOplayer and Google DFP DAI pre-integration
by THEOplayer on July 17, 2018
At a time when the popularity of online video surges, so do online video ads. Advertisers found in video a new source of monetisation. But in parallel with an increasing amount of video ads, more and more ad blockers get installed. In a previous article we already discussed the curren …
The ultimate guide to online video advertising
by THEOplayer on September 27, 2017
The following article provides an insight into the key technologies associated with video advertising and more specifically, key considerations when incorporating advertising into your video service. We will address the relationship between VAST, VPAID and VMAP; analyse the key differ …
Next-Level Content Monetization With Dynamic Ad Insertion In HTML5
by THEOplayer on August 25, 2016
The Challenges Of Video Advertising Today In today’s market, broadcasters, operators and online publishers are dealing with numerous challenges when it comes to content monetization. As owners distribute their content online, they will reach a wide and diverse audience that is geograp …
New Release: Windows Phone support, AES-128, DVR, Advertisements and Closed Captions
by THEOplayer on September 5, 2014
A new version of THEOplayer has been released, bringing support for HLS to Windows Phone, but also adding support for content protection using AES-128 and WebVTT subtitles and closed captions. Furthermore, support for advertising using the VAST protocol has been added.