Announcement: THEO's HESP is now an IETF Specification
by THEO Technologies on June 8, 2021
THEO's High-Efficiency Streaming Protocol (HESP) has been made available as a draft informational via the Internet Engineering Task Force (IETF). This significant milestone was achieved through works done by the HESP Alliance working groups, essentially describing the first version of …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 2)
by Mathias Craps on May 20, 2021
In the previous article, we have explored the challenges, observations made, and the suggested solutions one can make to ensure smooth CSAI ad playback on Samsung Tizen and LG WebOS. In this article, we will guide you through the 3 steps of the suggested solution implementation and to …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)
by Mathias Craps on May 18, 2021
Over the next three years (by 2024), global online advertising revenue is expected to hit almost $120 billion (€99bn), consistently outperforming subscription-based video services by just over 20%. This estimation is also in line with the growth of global AVOD active monthly user, two …
CSAI vs SSAI: Get the Best Bang For Your Buck
by THEO Technologies on May 11, 2021
When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?
Mini Guide on Low Latency
by THEO Technologies on May 11, 2021
When it comes to live video, it's hard to deliver an actual, real live streaming experience. The latency problem is especially noticeable when video is distributed using online streaming platforms. You may have heard the stories of watching a sports event and hearing the neighbours ch …
Going Big Screen: Bringing Video to LG WebOS
by THEO Technologies on May 11, 2021
“Streaming is gaining ground over traditional viewing” is something we’ve heard before. “The big screen is the undisputed leader” is another one of those quotes. In 2018, streaming on the big screen was however limited to about one third of the total viewing time according to Conviva. …
Going Big Screen: Bringing Video to Samsung Tizen
by Pieter-Jan Speelmans on May 11, 2021
As recent as the last few years, online streaming has evolved tremendously. Initially, most streaming happened on desktop devices, but today that is not the case. Today, video streaming is conquering the big screen (Smart TVs).
Going Big Screen: Key Considerations When Reaching Samsung Tizen
by Pieter-Jan Speelmans on May 5, 2021
Listen to this blog: Your browser does not support the audio element. In the previous blog posts, we’ve covered how to bring your applications to Samsung Tizen, discussed how to leverage Samsung Tizen's native playback component, AVPlay, as well as its use case limitations, delved dee …
Going Big Screen: How To Use Your Own Player on Samsung Tizen?
by Pieter-Jan Speelmans on May 3, 2021
Listen to this blog: Your browser does not support the audio element. In the previous blog posts, we’ve covered how to bring your applications to Samsung Tizen, discussed how to leverage Samsung Tizen's native playback component, AVPlay, as well as its use case limitations, and delved …
Going Big Screen: Exhaustive List of Samsung Tizen's AVPlay Limitations
by Pieter-Jan Speelmans on April 28, 2021
Listen to this blog: Your browser does not support the audio element. In the previous blog posts, we’ve covered how to bring your applications to Samsung Tizen and discussed how to leverage Samsung Tizen's native playback component, AVPlay, as well as its use case limitations. In this …